Advertising on TVMAX cable television is a unique and effective way to inform, motivate, and persuade audiences about your business, products, or service. From traditional 30-second commercials to longer-form infomercials, TVMAX cable television offers several key benefits:
Chances are, you already subscribe to cable television, which means you're familiar with the number and diversity of cable channels. Network programming like ESPN, CNN, Lifetime and others are becoming the channels of choice for many viewers. TVMAX inserts commercial messages within the programs appearing on these channels. Your commercial flows through a series of coaxial cables and fiber optics to reach your customers in their homes where they are receptive to your commercial message.
Unlike traditional "over the air" TV, TVMAX cable television is a very selective medium. Instead of delivering a single channel to the entire Houston market, TVMAX delivers 32 demographically targeted television channels to specific geographic areas. This offers two efficiency advantages for your business:
Some of the commercials you see on TVMAX air nationally. For instance, Ford is a frequent advertiser on cable TV like ESPN. They buy commercials to run through the nation on hundreds of cable systems. The various cable networks offer from two to four minutes per hour to local companies like TVMAX to make available to you and your business.
Cable TV is one of the fastest advertising mediums. In 1986, the Big 3 networks ABC, NBC, CBS had a 62.9% share of the television market and cable had 10%. In 2001 the Big 3 had dropped to 30.7% while cable had risen to a 41.1% share. These are total TV household share trends.
TVMAX cable advertising works for all sorts of businesses; from local furniture retailers, to auto dealers, to resturant, to franchises, to political candidates and more. Cable television generates nearly $18 billion in total revenue. Why? Because it works and offers you the most affordable economical choice for reaching customers in Houston.
TVMAX cable is sold by Showcase Cable TV Ad Sales, a division of Showcase Enterprises. Showcase Enterprises is a Houston based, locally owned and operated entertainment company dedicated to providing high quality production, editing services, and cable TV ad sales to both local and national clients.